Traffic Content Lesson #2 - 4 Different Forms of Content You Will Use

There are four main kinds of content on the internet: text,
graphics, audio and video. Each of these kinds of content has
its own benefits and drawbacks, with each appealing most to
different audiences.

Here's an overview of each of these four kinds of content and
when they should be used.


1. Text-Based Content

This is by far the most common type of content on the internet.
Just about every webpage you see is based on text content.

One of the biggest benefits of text-based content is that it's
very search engine friendly. Search engines can't understand
videos or audios, but they definitely can understand text.

In other words, if you're running text-based content you stand a
good chance of ranking.

It also requires less preparation to create text content. You
don't need microphones or videos, or expensive graphic editing
programs. All you need to do is type.


2. Graphic-Based Content

The main type of graphic-based content online is infographics.
These are essentially graphics that contain information in and
of themselves.

One of the biggest benefits of infographics is that it's often
more entertaining and informative than just text.

For example, if you're illustrating the history of a war, it's
much more alive to actually have graphics than just to describe
it in words.


3. Audio

Audio content has really taken off ever since the iPod became
popular. 

In the past, audio content had to be consumed in cassette or CD
format. That was both expensive and quite a bit of hassle, and
it just wasn't that popular as a format.

But today, people can listen to audios anywhere they go. In the
car, on the bus, while walking, at lunch, etc. It saves time and
is extremely convenient. Audio content works really well for
many businesses.


4. Video

Video content is one of the most dynamic methods of distributing
content on the internet. You can put funny content,
informational content, interesting content, high tech content,
personal content - just about anything you can think of.

Video content also has some of the strongest "share culture."
It's very easy to share video content with friends on Facebook
for example. 

A video has a much higher chance of going viral than say an
audio podcast.

The only downside to video content is that it does take more
effort to produce. You need to shoot the video, edit the video
and finally render the video. The whole process could take many
hours, rather than just 30 minutes to write an article. 

So which content format is right for you and your business? It
really depends on what kind of content you're creating and who
your market is. There's no harm in trying all four different
kinds of content and seeing which one(s) your audience responds
the best to.


To Your Success,
YOUR NAME

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